[ Pet brands ]

Watch fresh-pet-food competitors' subscription prices in real time.

Pet pricing is plan-based, brands tweak per-day implied price quietly. DiffScout reads the homepage calculator and emails you the second the number moves.

No credit card. Auto-drops to Free, never charges.
How pricing actually moves in pet brands

Pet pricing is plan-based, not unit-based. Brands tweak the per-day implied price by changing portion sizes or adding 'free' weeks. Watching the URL means watching the calculator on the homepage.

Drop calendar to watch
  • New Year (resolution surge for premium pet)
  • Black Friday/Cyber Week
  • Spring promotion window (Apr-May)
  • Quarterly subscription discount refreshes
What this looks like in week one
A growth manager at a fresh-pet-food brand sees The Farmer's Dog quietly drop their starter-week price from $14 to $9, a sign of a paid acquisition push. They counter with a $7 starter the next morning and pull 200 trial subscribers from the competitor's branded search before TFD's media spend lands.

Composite scenario — based on patterns we see daily across the pet brands cohort.

Sixty seconds from URL paste to first alert in your inbox.

  1. 01

    Paste a competitor URL

    Any product page, any pricing page, any storefront. The waterfall extractor reads structured data first and falls through to AI vision when sites block scrapers.

  2. 02

    Pick the SKU you actually compete with

    Five-color × seven-size variants get parsed automatically. You track the one that matters — usually the lowest list-price option in the style.

  3. 03

    Get an email within the hour

    Daily on Free, hourly on Pro, every 30 minutes on Business. The alert includes old price, new price, percent change, and a screenshot.

Questions buyers in this category ask.

Can I track Chewy's auto-ship price for a specific brand?
Yes. Add the Chewy product URL, the scanner reads both the one-time price and the auto-ship price. Most brands track the auto-ship price because that's what 70%+ of buyers pay.
How do you handle dynamic per-day pricing on subscription pet food sites?
Sites like The Farmer's Dog use a dog-size calculator. The scanner reads the price for a specific configuration (e.g. 50lb adult). To compare across brands, set up a mission per brand at the same dog profile.
Will it catch trial-week pricing changes?
Yes, trial-week price drops are usually the first signal of a paid-acquisition push. Track the homepage URL on the daily schedule and you'll see every starter-price tweak.

Stop reloading your competitor's pricing page.

14-day Pro trial — full Pro limits, no credit card. Auto-drops to Free; you'll never see a charge you didn't approve.

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