Watch your beauty peer set across brand.com, Sephora, and Ulta.
Beauty MAP holds until it doesn't. DiffScout tracks the moment a list price moves on any surface, brand.com, Sephora, Ulta, Nordstrom, and emails you within the hour.
Beauty MAP enforcement at brand sites contrasts with retailer flash sales, a brand may police its own price, then watch Sephora run 20% off the entire line for 48 hours. You need both surfaces watched.
- Sephora Beauty Insider Sale (April, November)
- Ulta 21 Days of Beauty (Mar, Sep)
- Nordstrom Anniversary Sale (Jul)
- Black Friday
A brand manager at a $12M skincare brand sees Sephora put Drunk Elephant at 20% off, then sees Tatcha drop list price by $8 the same week. They hold their own price and watch their conversion lift on direct because the search query 'Drunk Elephant alternative' surges.
Composite scenario — based on patterns we see daily across the beauty cohort.
Sixty seconds from URL paste to first alert in your inbox.
- 01
Paste a competitor URL
Any product page, any pricing page, any storefront. The waterfall extractor reads structured data first and falls through to AI vision when sites block scrapers.
- 02
Pick the SKU you actually compete with
Five-color × seven-size variants get parsed automatically. You track the one that matters — usually the lowest list-price option in the style.
- 03
Get an email within the hour
Daily on Free, hourly on Pro, every 30 minutes on Business. The alert includes old price, new price, percent change, and a screenshot.
Questions buyers in this category ask.
- Can I track both brand.com prices and Sephora/Ulta listings simultaneously?
- Yes. Add one mission per surface, brand.com hero SKU, the same SKU on Sephora, the same on Ulta. You'll see which retailer breaks first when a sale starts.
- How do you handle MAP-policed prices that 'aren't supposed to' change?
- Beauty brands tell us the most actionable alerts are the ones where MAP DOES break, a retailer slips below the floor for an hour during a flash sale, or a brand quietly drops MAP itself. Those are the 6am Tuesday moments your team needs to see.
- Does it work on Sephora's heavily-rendered product pages?
- Yes. Sephora's product pages are JavaScript-rendered with anti-scrape protection. The AI vision fallback reads the page from a screenshot, exactly the way a Sephora customer sees it.
Stop reloading your competitor's pricing page.
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