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[ Supplement brands · Pro plan ]DRAFT
Spotted an unauthorized Amazon reseller within 90 minutes of MAP break.
Marcus, Growth lead · $18M D2C protein brand · Austin, TX · DiffScout customer for 5 months
“Our brand.com was at $52, MAP was $48. An unauthorized seller hit the Amazon Buy Box at $39 on a Wednesday morning. DiffScout pinged me at 11:14am. By 11:40 I'd filed the violation through Brand Registry. The seller was suspended by Friday.”
The problem
Unauthorized Amazon sellers undercutting MAP by 15-25% were eroding both brand.com conversion and Amazon Buy Box economics. Brand Registry violation reports take 1-3 days to investigate, so speed of detection determined damage.
What they did
Set up monitors on the brand's top 12 Amazon listings and brand.com counterparts. Hourly checks via Pro plan, fast enough to catch a Buy Box rotation.
Outcome
11 unauthorized seller reports filed in 90 days
9 of 11 sellers suspended within 7 days. Estimated $34K in MAP-violating sales prevented. Pro plan cost: $147 over the same window.
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